Personal Brand
For most designers, creating a personal visual identity is one of the biggest challenges in the trade. My brand was created to answer a very basic yet very important question: How do I wish for people to recognize my work? This piece is my attempt to project my style as well as an approachable personality.
At first glance, one can appreciate both of my initials in the logo, “M” and “S”, in script form with two affixed eyes at the bottom, to add some fun personality to my mark. I wanted to reflect some energy and passion for my work with the intense pastel red color used. To contrast, a pastel yellow color was used to produce an uplifting, optimistic tone.
